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JOCELYN
ESCAMILLAN
Graphic Designer
Bicardi Exilio
Bacardi Exilio
The design approach for the Bacardi bottle focuses on the history of Bacardi through bats. I wanted the bat to appear on fire to represent the heat of the flavour "spiced rum." The design aims to target a younger, but professional audience who likes to drink socially. I wanted the bottle to really stand out on the shelf by appearing sleek & bold.
Bacardi Exilio's shelf presence
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