Bicardi Exilio
Bicardi Exilio
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Bacardi Exilio

The design approach for the Bacardi bottle focuses on the history of Bacardi through bats.  I wanted the bat to appear on fire to represent the heat of the flavour "spiced rum." The design aims to target a younger, but professional audience who likes to drink socially.  I wanted the bottle to really stand out on the shelf by appearing sleek & bold.

Bacardi Exilio's shelf presence

Shelf Mockup Bicardi.png