The design brief for the Smucker's Jam Spreads was to design for high-end women who are in their early thirties 

that like sophisticated and elegant design approaches. The Smucker's

Jam Spreads were designed for two different flavours. The first flavour is 

Raspberry Habanero and the second is Bacon Marmalade. I painted the water colour texture and then scanned them to manipulate them digitally in 

photoshop. The typeface "Bonjour"

was hand drawn and then composed

in Illustrator. 

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