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Playville Kids
Branding & Website
Agency: Kleurvision
Creative Director: Patrick Lyver
Design Lead: Jocelyn Escamillan
Overview
Playville Kids is a family-owned indoor playground located in Port Perry, Ontario. The Playville Kids playground offers a safe, clean and fun environment for kids to play in. It features a multi-level play structure, designated toddler areas, and remote work spaces for parents. They offer birthday party packages, summer camps, and an after-school club. The flamingo represents how mothers flamingos produce a highly nutritious, pinkish "crop milk" to feed their newly hatched chicks. This milk is loaded with carotenoids, which the parents transfer directly to their young. The mascot acts as a fun character for kids to be memorable and easily identifiable.
Playville Kids Brand Guidelines

Lightspeed Innovation Website

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